I’m writing this pretty much off the top of my head.  I’ve literally just got out of bed and switched on the laptop.

I awoke this morning having had a bad dream.  In it I dreamt that I was being bullied and ridiculed by a man who had hired me into a full-time sales job with slick words and promises of how great it would be to work for him, only to find myself on day two of my job in an office meeting, surrounded by about 30 men, many of them decades younger than I, jeering as my boss humiliated me in front of them all, saying that he always suspected I would never make the grade and my first day had proved him right.  He then suddenly grabbed me and said he would show me what he did to people like me, at which point he gave me a “dead leg” and caused me to fall to the ground as everyone laughed.

The reason for me writing this is firstly to break the dream and stop it clouding my day, but also to acknowledge that really this is an embodiment of one of my irrational fears, a fear that I need to overcome.  Since I did a telesales job about 20 years ago, I have a real “thing” about what I think of as “selling”.  Unconsciously I think of selling in terms of cold calling against a daily regime of targets and a threat of job loss if I fail – this describes that job from 20 years ago.  Really, I KNOW that sales need not be like that.  I know that every businessman has to sell to succeed, but my unconscious, narrow view of selling is preventing me from getting into the process and engaging with prospects on MY terms, in MY own inimitable way.

Recognising this problem is a great help, and my dream last night was another prod that reminds me I really need to get some positive sales experience and overcome this problem that really is hindering my business.  Sales for me is really about setting out my wares, showing people how they can benefit from them and bringing about a successful trade in an almost natural way, a win-win way in which both parties walk away happy.  This, I have absolutely no problem with and I know I would actually come to like it, because I genuinely love “trading”.  The pressured sell, when you make enough cold calls to get some of them to stick with some unfortunates whom you happen to catch at a weak moment, that completely turns me off.

So I need to work towards looking at the sales process as the thing I think of as “trading” and not the thing I think of as “selling”, because one conjures up horrors for me and the other I genuinely love.

I know I am not alone in having some sort of block about “selling”.  I would be interested to hear your comments – go on – write one below while you’re here..