Well, I got a shock this morning when I tried to access the Google Keyword Tool from the Google KeywordToolbox, here:

http://www.googlekeywordtool.com/

because it’s all changed!

Google Keyword Tool Changes

It looks as if the local search numbers are now based on a 12-month average rather than the last month, and the whole GUI is all more slick than before.

You can also filter the results by categories.  Even down to product level if you like.  Could you do this before?  I certainly never did.   You can also limit the results to those that contain individual words from the keyword phrases.   Not only that, but there’s a handy link on each keyword to Google Insights for Search.  Now, maybe some of these features were in the old version, but I for one never saw them so either they are new or I’m only just noticing them now that they are “in your face” on the left of the screen.

All in all it looks great.  I am only hoping that everyone sees what I see and that this is not some sort of dream I had, because I had not read about it anywhere else.  Having said that, I’ve been off the keyword reaearch for a week or two.

One thing I haven’t got to the bottom of yet – and it could be important, is this sentence that appears just above the keyword list:

“Sign In with your AdWords login information to see the full set of ideas for this search”

I need to find out what more you get when logged into Adwords, or more to the point, what you DON’T get by NOT logging in…