http://ijumped.net poppy
I am thinking about how to set up my next monetised website now. I have spent a few months learning about internet marketing in a big way, and I have set up a trial site called world-of-honey.com which was basically an experiment to see if I could, from scratch, attract some visitors to content that I hoped would be interesting. I got some good results, considering it was my first attempt at a content-rich website from scratch, averaging about 40 visitors per day after about six weeks.
Anyway, the trial is over and I am not going to pursue that one much more. Now, I want to go for it for real, choosing a “real” theme for my next internet marketing website that will generate some income.
It seems to me that I have two choices. Both involve creating great, content-rich websites that are original and add real value for the readers. But they are very different in concept. One is the traditional internet marketing affiliate-style website. Now, when I say affiliate I DON’T mean those rubbish ebook selling websites, but rather the genuine on-line content-rich sales-generating sites of professional on-line publishers, using products of reputable manufacturers who work with, say Commission Junction. I did not monetise my trial website so I don’t know how that would have gone, and in any case I did not market it for long so the visitors were not enough to make it good, so if I went down this route it’s all new territory when it comes to monetisation.
The other approach is not to use affiliate schemes but to work directly with local or regional businesses who have a potentially national customer base but only local marketing or maybe a website that is like so many SME websites of businesses whose traditional customers are local. It is perfectly possible to take a really niche product and use internet marketing to roll it out nationally so that a local business gets national coverage. I don’t know how to do this apart from creating a website and seeing how it went. A big gamble, because this would involve a lot of work to get it noticed and even then when I approach the company they may just say “no”. I will need to reduce the risk by making some tentative enquiries to see if they are open to getting business from introducers, and I would also need to make sure they don’t have some sort of exclusivity deal with another internet marketer.
So what to do? As of now, I am undecided.
The other question is whether it is best to go for less clicks and less competition (as in a very narrow niche) or more clicks and more competition ( as in selling, say, digital cameras or something popular). I have read that it can be good to go for the popular things and then add a load of long tail keywords into your web pages, so that you effectively catch people who search for “digital camera with good battery life” or whatever. I don’t understand how this is different for choosing a theme that has a short keyword phrase but a lower search volume each month.
So many questions!
Authors bio is coming up shortly.
